PUMA announces Daily Paper partnership to mark 20 years of African football collab

Puma has announced a partnership with Amsterdam-based streetwear brand Daily Paper to mark the 20th anniversary of its involvement in African Football.

The Puma x Daily Paper Autumn-Winter 2017 collection infuses contemporary streetwear stylings inspired by the African heritage of Daily Paper’s founders onto Puma’s football team kits, team gear and classics sneaker silhouettes from the sports archive.

Intricate graphics and color-blocking patterns are reminiscent of the vibrant team kits of PUMA sponsored teams from the Confederation of African Football - Ghana, Cameroon and Ivory Coast. The collection pieces also prominently feature the number 20 written in Amharic, a Semitic language spoken in Ethiopia.

The PUMA x Daily Paper Autumn-Winter Collection is available at PUMA.com, PUMA stores, Daily Paper stores and leading lifestyle retailers.









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