The Glenlivet invites whisky lovers to "crack the code" of new limited edition Single Malt

The Glenlivet Code

The Glenlivet Distillery has launched The Glenlivet Code - a limited edition single malt whisky inspired by British Code Breakers from World War Two.

To support the launch, whisky lovers around the world are being challenged by The Glenlivet to embark on an interactive digital flavour journey. Those adventurous enough to accept the challenge will begin their journey to a virtual underground room, by scanning the bottle’s code using the Shazam app, to face the ultimate flavour test by deciphering Code’s secret tasting notes. The room presents a hologram of The Glenlivet’s Master Distiller, who will challenge participants to decode the hidden flavours of this unique whisky, choosing aromas for the nose and palate from thousands of possible combinations.

According to Alan Winchester, The Glenlivet Master Distiller, “This year’s limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”

To get ahead of the secret and gain exclusive insight into The Glenlivet, you can sign up to become a Guardian here: https://www.theglenlivet.com/en-gb/register/

The Glenlivet Code

The Glenlivet Code



No comments