Young men are now buying more shoes than women

Young men are now buying more shoes than women
Photo credit: Ben Walsh
A love for shoes has long been associated with women but it seems like men, especially young men, are stepping up and changing the narrative. New research from market intelligence agency, Mintel suggests that 95 per cent of British males aged 16-24 bought shoes last year, making them the UK's most prolific shoe buyers.

Although women are still more likely to buy shoes (86 per cent) than men (78 per cent), young men giving women a run for their money. In 2017, men's shoes accounted for 37 per cent of all footwear sales, up from 34 per cent in 2015. Women's shoe sales, however, slipped from a 50 per cent share in 2015 to 46 per cent. Valued at £4.38 billion in 2017, sales of men’s shoes increased an impressive 31% between 2015 and 2017. Meanwhile, sales of women’s shoes grew by 10% over the same period to reach £5.48 billion in 2017.

The research, which was carried out among 2,000 Brits over the age of 16, also found that casual shoes and trainers are now the most popular footwear purchases across all demographics (men, women and children). They are even more popular than with children than school shoes (56 per cent to 48 per cent)

The growing love for all things retro is also extending to shoes as 40 per cent of people surveyed said they would be interested in buying re-released iconic shoes. This love for retro shoes is most popular with male shoppers (59 per cent)

Chana Baram, Retail Analyst at Mintel, said: “Men’s footwear, particularly among younger age groups, is really fuelling growth in the footwear sector. In fact, our research shows that men aged 16-24 are more likely to be swayed by big brand names than women of the same age. With trainers such a popular category for men as a whole, young men in particular are likely to respond positively to advertising campaigns by the big sports brands that feature their favourite male sports personalities.”

Henry Pedro, one of the co-founders of The Panel, a trainer discussion group said: “According to the stats, shoe revenue has grown year on year. This is supported with evidence of a growing demand for hyped, limited-edition and exclusive trainers from a sub-culture, which from recent years has become mainstream. Everyone wants to be like the celebrities seen on social media. Wear the clothes and shoes they wear.

Many of the exclusive trainers that would have been purchased through camping in the past are now bought through raffles. Raffles that gives people the chance to purchases these exclusive shoes given the demand in recent times.”

Photo credit: The Panel

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