Aston Martin named fastest growing car brand in the world

Aston Martin named fastest growing car brand in the world

British car manufacturer, Aston Martin has been named as the fastest growing automotive brand in the world in a new report published by valuation and strategy consultancy Brand Finance.

According to the Brand Finance Auto 100 2018 report, the British car manufacturer made a profit for the first time in a decade, boosted by the Brexit-related devaluation of the pound. This allowed Aston Martin to continue to deliver a high-quality product, but at a lower cost to international consumers.

David Haigh, CEO of Brand Finance, commented: “Aston Martin is roaring back into the top ranks of luxury car makers. The brand is famed for offering a high-end product, and respected for the quality they deliver. Exploiting one of the strongest series of planned model launches in the sector, Aston Martin is now a darling for investors and a brand that Britain should be proud of.”

Mercedes Benz overtook Toyota as the most valuable brand

Ferrari maintained its position as the strongest car brand in the world, leveraging its unique brand attributes to cement itself as a global icon of the industry. Mercedes Benz also overtook Toyota as the most valuable brand as a result of 24 per cent growth (up to $43.9 billion)

Electronic vehicle innovator, Tesla also recorded outstanding brand value growth over the last year, up from 30th to 19th and up 106 per cent to $5.7 billion. Volkswagen Group has the most valuable automotive brand portfolio with a valuation of $75.8 billion.

You can view the full list of the world's 100 most valuable automotive brand here

No comments