IKEA has recreated some iconic living rooms using its own products

IKEA recreates iconic living rooms

Swedish furniture store, IKEA has used items available in its stores to recreate iconic living rooms  from some of the most beloved TV shows. Living rooms from The Simpsons, Friends and Stranger Things have been brought to life through a combination of different styles and sizes of furniture.

The living room from The Simpsons has been used as a prototype for a living room for families, highlighting that a living room is not just a place for families to get together and watch TV, it’s a place to share happy moments and have fun. The living room from Friends is a prototype for a living room for mates, highlighting the importance of a friend-magnet living room in sharing time with your favourite people in the world. The living room from Stranger Things is the 'Room for everyone'. Every living room tells a story of the family who lives there. And this one is not afraid to tell it out loud.

Speaking about the campaign, Eduardo Marques, Chief Creative Officer of Publicis Sapient, who worked with IKEA to create the Real Life Series campaign, said representing the whole spectrum of entertainment and still being iconic was one of the biggest challenges. “We had a list of 60, so deciding these three was quite a hard decision to make. The curious thing [we discovered] is that, actually, you can really find anything at IKEA. Every object we needed to replace, we had more than three options at IKEA to use. So, the hard work was to select from all these options we had.”

The campaign is targeted to run in The United Arab Emirates and IKEA will be hosting a live event where the rooms will again be brought to life for people to see, enjoy and hopefully buy a few items of furniture. There is also a dedicated page on the IKEA website, as well as prints ads, social media campaigns and catalogs for people to explore further.

According to Vinod Jayan, managing director of IKEA UAE, Qatar, Egypt and Oman, “it was a great collaborative effort that lead up to a stunning result. A true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to life."

IKEA recreates iconic living rooms

IKEA recreates iconic living rooms

IKEA recreates iconic living rooms

IKEA recreates iconic living rooms


IKEA recreates iconic living rooms

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