Sharp Guy Magazine's 10 brands to watch in 2020

There's always something exciting about discovering new brands. Especially when you discover brands that either remind you of a place (mental or physical) that you've enjoyed being in the past or somewhere/something you'd like to be.

As we kick off 2020 on Sharp Guy, we are really excited to share a list of some of the brands we expect big things from this year. 


UNTUCKit is the world's first brand to offer shirts specifically designed to be untucked. Most traditional shirts don’t look good untucked and are either too baggy, too long, or both. UNTUCKit's shirts are specifically designed to be worn untucked, most notably through the perfect length (designed to fall right in the middle of the zipper), french seams, and a contoured hemline.

The versatility of the shirts (which look great at work, at the pub, at the game) brings a unique solution to the demands of modern men's work and life, with the pressure to look sharp in any situation, whilst cutting down on wardrobe clutter.

Uncle Nearest

The name honours Nathan Green, who was known as Uncle Nearest to friends and family, and was the first African-American master distiller on record in the USA. It's from Uncle Nearest that a particular Jack Daniel was taught about distilling was back in the mid-1800s. Nathan 'Nearest' Green is undoubtedly a figure who was vitally important to whiskey history.

CuleM Watches

Swiss-made CuleM Watches are the world’s first watch brand to correctly display 24 world time zones in both GMT and BST on an open case back – allowing you to set the local and destination time on your dual time GMT watch accurately.

CuleM Watches are luxury, collectible watches without the luxury price tag for this level of watchmaking. Only 300 pieces were made this year. Watches in the collection start at €1,499.00 (approximately £1.350) which includes free worldwide shipping.

Damon Motorcycles

Damon Motorcycles’ mission is to cause a paradigm shift for safer, smarter motorcycling. It is using radical innovations in sensor technology, robotics and artificial intelligence to revolutionise two-wheeled transport, expanding the reach of a rider’s senses in 360º and giving them a ‘bird’s eye’ view for a safer and smarter ride

Vitae London

Vitae London is a London based watch brand that produces a range of high quality watches with a classic design and prices that don't break the bank. Every watch purchased from the classic range of Vitae London watches supplies a child with two sets of a school uniform, a bag and footwear to see them through a year. Basically, every watch gives a less fortunate child a better chance in life.

Eyewear by David Beckham

Set to launch in January 2020, former England footballer and arguably the most fashionable sportsman of all time will unveil a new range of eyewear. The range will be designed by Safilo, whose portfolio includes licenses for Dior, Fendi, Givenchy and Max Mara. Safilo will also distribute the range, which will include sunglasses and prescription glasses


Ekster is the world's largest smart wallet brand. After raising over $1 million in their last crowdfunding campaign, the brand has launched its third-generation product line, wallet that is both the slimmest and the first voice-activated smart wallet to date. Owners can now ring their wallet, find it on a map or even make use of the widespread Chipolo® community to help locate their missing belongings. Battery issues are no longer an issue due to Ekster’s solar-powered

Silk Road Distillers

Silk Road Distillers has created a blend of 6 vapour-infused botanicals that will transform the way you think about rum. Silk Road claim to have created a new category of spirit, white spiced rum, which aims to show that there is more to white rum than coconut. You’re used to spiced rum being sweet, dark and ruled by pirates. Silk Road’s White Spiced Rum is a delicate, light and more refined alternative. While ingredients are added to the liquid itself when producing traditional spiced rum, Silk Road’s White Spiced Rum’s flavours are vapour infused during the distillation process

New Movements

New Movements is a sneaker brand founded by designer Martin Evensen. New Movements sneakers come with premium quality recycled materials and Scandinavian minimalist design. It also delivered at a fraction of the cost, for an eco-conscious audience who don’t want to downgrade their style to become more sustainable.

By producing sneakers in Europe from circular materials and cleaning up ocean plastic equal to 200 plastic bottles, 2.54kg, for every pair made, New Movements want to make it easy for individuals to take a stand for a more sustainable, circular future.
Brooklyn Cloth

Brooklyn Cloth is a fashion-forward line, co-founded by Daron Jacob while working with Urban Outfitters and Tilly’s. Jacob noticed many of the men’s products in the mass market were too pricey, so he created fresh designs for a low price point with Brooklyn Cloth. Created to fit the laid-back, yet distinguished individual that roams the boroughs of New York City, the design team mirrors this demographic and lifestyle. The energy and attitude of bustling streets and the vibes of the East Coast are woven into the fabrics of the garments, giving off an authentic, pure aesthetic of this unique lifestyle. The makers design their own fabrics, beginning from the yarn level— focusing on items such as Joggers, Shorts and tees using Space Dye and Snow.

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